I have been doing web marketing here at Keith’s office for almost four years now, and I have learned a thing or two along the way. Here are five basic web marketing strategies that you MUST use if you are a REALTOR in today’s market.
Social Media is the most organic and effective way of marketing your real estate business online. Next to sitting down and calling or visiting your potential clients to interact with them at a personal level, social media is the second best alternative. If you are a REALTOR, you can invite your sellers that you work with to post your real estate property information or video blog to their Facebook, Twitter, or Instagram, depending on where their friends are. You never know if a friend’s friend might be looking for a home in your neighborhood. And the best part about social media? It doesn’t have to cost you a penny.
Videos are engaging. With a video, you can use visual cues, sound bytes, or textual information to convey your points and engage your viewers. Videos can be easily shared on your website, social media, or a dedicated youtube channel like this one.
When someone visits your real estate website or single property listing site, are you collecting their information? If you have done so and have their consent, an email marketing campaign may be an effective means of sharing information and resources with potential buyers or clients.
You may have heard of the 33 Touch campaign by Keller Williams. This is a marketing tool fueled by the idea that you should make contact with your clients 33 times a year in order to form relationships with them and drive sales.It is world renowned and used by many REALTORS as well as people marketing tons of other products and services online and offline.
A frequently updated blog is another tool for increasing conversions on your website and driving leads. Your blog posts help establish your credibility, brand awareness, and can be used to market your homes with beautiful pictures, apt descriptions, and even video tours of the home.
Craigslist, ebay, and other local advertising networks [annotation of several others] are all available to help you sell your home to local buyers. These have conventionally been a wildly effective means for REALTORS to advertise your home online.